Skema Business School

In 2020 we were hired by the Skema Business School, based in France. The North Carolina campus of the school was established in 2011, but it had yet to receive any major publicity. We were hired to discover their best stories, meet with the Dean, faculty, staff and students, and communicate their unique attributes to the local, higher education, business and national media. We quickly arranged several media placements in the higher education and broadcast media, landing interviews with Dean Alice Guilhon and professors based in France and in the U.S. We continue to work with Skema on bylined articles, opinion-editorials, editing and writing website materials, and future broadcast media appearances.