Skema Business School
In 2020 we were hired by the SKEMA Business School, based in France. The North Carolina campus of the school was established in 2011, but it had yet to receive any major publicity. We discovered their best stories, meet with the Dean, faculty, staff and students, and communicated their unique attributes to the local, higher education, business and national media. Within the first three months, we obtained a live TV morning show interview with the Dean, along with a major profile of her in a higher education magazine. We helped write and placed editorials for the academic dean, including an editorial in the Wall Street Journal, along with other financial publications. Their programs and professors have been mentioned in the Financial Times, Chronicle of Higher Education and similar media. We continue to work with SKEMA to develop communications strategies for their new programs, corporate partnerships, and student success stories. For the Fall of 2021 we will publicize and create events for SKEMA in New York and North Carolina to celebrate their 10-year anniversary in the United States.