Fortune
Fortune The Anti-MBA Business School By John A. Byrne October 25, 2010 In the fall of 2008 when Lehman Brothers went kaput and the economy plunged into a deep recession, Yash Gupta was scampering around the country trying to drum up support for a new business school at Johns Hopkins University. It could not have […]
Vanderbilt Engineering School
Vanderbilt Engineering School During our engagement we created and executed a successful public relations strategy for by discovering and placing important stories for their ISIS research center, other programs and research centers, and widely read Opinion-Editorials for the Dean and leading professors. When we began the assignment, the School had focused most of their coverage […]
WSJ
WSJ In India, How Do Rooftop Gardens Grow? March 5, 2008 HYDERABAD, India — Can growing vegetables on India’s slum rooftops and holding cooking classes in slum alleyways make a difference? That is the contention of a new program that’s about to begin in a 100-acre slum in the capital city of India’s southern state […]
WSJ story on the Marshall School Marketing Plan
WSJ story on the Marshall School Marketing Plan Marshall MBA Program: USC Business School Has New Case Study: Itself By Rick Wartzman LOS ANGELES — David Stewart, the chairman of the marketing department at the University of Southern California’s business school, likes to teach his students how General Motors Corp. forged a brand identity for its […]
Blu Room
Blu Room The Blu Room is an exciting new treatment combining relaxation, technology, music and Narrowband UVB light therapy. It has been used to treat a variety of conditions including PTSD, depression, anxiety and other ailments. Based in upstate Washington, there are other Blu Rooms located in St. Louis, Olympia and around Seattle in the […]
Bloomberg Businessweek
Bloomberg Businessweek Johns Hopkins Builds a B-School from Scratch By Alison Damast, May 10, 2010 The elite research university launches a new Global MBA program in August. On the to-do list: AACSB accreditation, faculty, and money. For years, Johns Hopkins’ business offerings—mostly part-time degree and certificate programs—lingered in the shadow of the university’s internationally renowned […]
Aerospace
Aerospace Wynne Communications helped publicize the SpaceWorkforce2030 diversity initiative by placing the CEO, Steve Isakowitz, on major national and regional media to discuss the importance of diversity hiring practices in the space industry. Sample Media Coverage Colorado Public Radio Colorado Public Radio Article Fox 11 LA WTKR Coast Live ASME ASME Podcast The Daily […]
Marketplace
Marketplace Taxing ourselves green November 12, 2007 Doug Krizner: Food, clothes, furniture — in the last few years, the goods we buy travel further and faster than ever before. That chews up a whole lot of energy, and leaves behind a whole lot of pollution. So is the consumer economy itself unsustainable? Commentator Robert Frank is […]
Businessweek
Businessweek Cornell Professor Builds on His Base August 1, 2007 As one of the founding fathers of the “base of the pyramid” economic theory, Stuart Hart plays a crucial role in reshaping the way companies view the 4 billion people who live in poverty. The Cornell B-school professor is the founder and chair of the school’s Center […]
Financial Times 3
Financial Times The Long View: Time to question decades of dogma on stock splits By John Authers, April 4, 2007 This is a holy juncture. Christians are celebrating Easter while Jews are celebrating Passover. These festivals strengthen and reassert faith, but they do so in large part by questioning it. At a less profound level, […]